Privacy policy

Last updated 5 October 2026 · Noetic Local is a trading name of Noetic Local LLC, 30 N Gould St, Ste R, Sheridan, WY 82801, USA ("we", "us").

Who this covers

This notice covers two groups: business owners who enquire with us (through our website, our adverts, or by phone), and people who call or message a business that uses our answering and callback service. If you reached an AI assistant when you called a tradesperson, that assistant may have been provided by us, working on that business's behalf.

What we collect

Enquiry details — name, phone number, trade or job details, and anything you tell us in a form, call or message.
Call recordings and transcripts — calls handled by our AI assistants are recorded and transcribed so bookings are accurate and quality can be checked. The assistant identifies itself as an AI and never claims to be a person.
Usage data — when you use our website: pages visited, device type, and advertising identifiers if you arrived from an advert.

The automated call you asked for

If you ticked the box on one of our forms asking our AI assistant to ring you, that call is made with your consent, which you gave by ticking an unticked box that named us and described the call. We keep a record of that consent. You can withdraw it at any time by saying "stop" on the call, replying to any text to say you want no more, or emailing us. We never make automated marketing calls to people who have not asked for them.

Why we process your data (lawful bases)

Answering and returning your enquiry, and booking appointments you request — performance of a contract, or steps taken at your request before one.
The automated demo call — your consent.
Call recording and service improvement — our legitimate interest in providing an accurate, accountable service.
Keeping suppression records so we never contact you again once you opt out — legal obligation and legitimate interest.

Who we share it with

Only the suppliers who make the service run: our telephone and messaging platforms, our AI voice and text providers, our scheduling and database systems, and, where you contacted a tradesperson, that business (which is the data controller for your enquiry to them; we act as their processor). Our current sub-processors include HighLevel (contacts, calendars and texts), HeySegment (review invitations and review replies), TeamFollowUp AI (voice calls), Twilio (telephony), Stripe (payments), Supabase (database), and Meta (advertising, if you arrived via an advert). We do not sell personal data.

Where it lives and how long

Data is stored in the UK or European Economic Area wherever the supplier makes that possible; where a supplier processes data outside the UK, transfers are covered by the UK's international data transfer safeguards. Enquiry records and recordings are kept for up to 24 months, then deleted. Suppression records are kept indefinitely, because that is what stops us contacting you again.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, object to processing, or withdraw consent, by emailing [email protected]. We respond within one month. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.

Cookies and advertising

We use one advertising cookie, from Meta, to see which of our adverts brought you to the site. It only loads if you click Allow on the banner. Click No thanks and nothing from Meta loads, and the site works the same. If you allowed it and then fill in our form, we also send Meta a scrambled (hashed) copy of your email, phone number and first name, plus your IP address and browser type, so Meta can match your visit to the advert. You can change your mind any time from the Cookie choice link at the foot of the page.